Straight From Singapore
0.0.1For Licensing Enquiries.Please write to jarret@ohjarret.com with the subject Straight From Singapore
Straight From Singapore is a design trademark parked under OHJARRET,CO.
The registered trademark focuses on the city state Singapore in the Chinese language. Presenting 新加坡 as 新家坡.
In the Chinese language 加 means to “add or increase”. While 家 represents “home”.
The trademark presents a way to view Singapore as home for future generations. Sparking discussions and conversations about Singapore’s National Identity and what home could be.

Design creates culture. Culture shapes values.Values determine the future.
- Robert L. Peters
APPLICATION
The Trademark can be applied and further developed in the following areas.
Projects for government led Initiatives
The Singapore Government can actively promote the conversation of Singapore’s National identity.
Commercial projects for brands and businesses
Businesses and Brands can participate in the conversation of Singapore’s National identity.
Community initiated Initiatives
The community can actively create and participate in the conversation of Singapore’s National identity.
CHANGELOG
- 0.0.0
The idea is conceptualised and used in a pitch.
- 0.0.1
Added an Application Section for further development of the intellectual property.